Email Marketing is a substantial tool for any company. It is a family channel for us and it requires little time to contact thousands of potential customers at the same time. In addition, its return on investment is very high, and easily measurable thanks to email marketing management tools such as MailChimp or Hubspot. Let’s see 10 keys to improve our sales strategy in Email Marketing:
No matter how good the content of the email is, if the matter does not seduce, no one will open it. Two common techniques are: use a very specific subject for the user to know if he is interested, and play with the mystery factor, to create curiosity in the user and open the email.
ENGAGE FROM THE BEGINNING
The first lines of the email (yes, we say lines because it should be short, no shortcuts) should hook the reader. So we should never start talking about our company. A good scheme is to pose a customer problem and offer a solution. The questions get the reader to respond mentally and connect with us.
FOCUS ON AN OBJECTIVE BY EMAIL
A common mistake is to create different calls to action with different landing pages. It will be harder for us to get the customer’s attention if we ask for 4 things at a time. The best thing is to make 2/3 calls to action but always with the same link, so we will have more options to reach the goal.
INTEGRATE YOUR EMAIL MARKETING IN YOUR GLOBAL STRATEGY
Email Marketing will not work (or will do very poorly) on its own. It must be integrated into the global marketing strategy so that it is supported by remarketing strategies, social media marketing or promotion campaigns.
We need to motivate the client to buy now and not later. Common examples are limited units or last days of promotions. For these limited time offers we must send at least two emails, one to announce the offer and another last day since most of the sales will be made in the last email.
WORK YOUR RELATIONSHIP WITH THE CONTACT LIST
Your contact list is not a bulletin board to place your products when you want, so it is not effective. You need to offer quality content so that they are aware of the brand and can create engagement. A good practice is to write every week (or 15 days), and that the proportion is 80% content of value and 20% of offers. This way you will not bother customers and generate value towards the brand, which will increase sales.
It is basic in any marketing strategy. This is especially relevant if we have differentiated products or services according to sex (such as clothing) or age (leisure), in addition to a young audience having a different way of perceiving messages to an adult audience.
INCLUDES ALL THE CONTENT IN THE EMAIL
The more we facilitate the message to users, the more they will read us. Every click that we demand involves an effort on your part and a waste of calls to action.
An attractive design is the best ally to seduce the client. Do not be afraid to use different colors, images, and typographies as long as there is a stylistic coherence with the branding of the company. These elements will help make the content more readable and eye-catching.
CLEAN UP THE LIST
Eliminating users who do not open your emails for months allows you to have more accurate metrics, avoid investing time and money in customers that you have already lost and moved faster. This can scare you because you eliminate “potential customers”, but they really are already lost. There is always the reactivation email with the inactive ones to try to re-pack any.
The author of above content is a professional digital marketing who has assisted many brands in increasing their ROI. Currently, he is associated with SK Web Designing Solutions a leading Affordable Logo Design Services provider in the United States.