What Are AMP Pages?
If you have a blogging or an online shopping website, it doesn’t matter. You seriously need to know about AMP pages and its importance for mobile users.
AMP or Accelerated Mobile Pages is an open-source project led by Google, it is a competitor to Facebook’s Instant Articles.
AMP project is focusing to make the web experience better for everyone and this project allows the web pages and ads to be fast, appealing and high performing across devices.
Many e-commerce websites, publishers and even big names like Bing, eBay, and over 870,000 domains use AMP globally.
AMP consists of three basic parts:
HTML: Although it has many restrictions, if you are familiar with regular HTML you should have no problem in converting existing pages to AMP HTML.
CDN: Content Delivery Network, it caches the AMP pages and automatically optimizes performance.
AMPs HTML framework enables it to load web pages and ads instantly. Around 70% of web pages take around 7-10 seconds to load. Whereas, AMP loads a page under a second. This is changing the results from organic searches and helps in boosting PageRank, engagement and conversion rate.
As for PPC, AMPs are not officially available for paid advertisements. AMPs can’t be used for PPC landing pages but the codes which make AMPs fast and clean can be used for the pages. According to WIRED, they saw an increase of 25% in their click-through rate (CTR). The display adverts on AMPs also had an increase of 63% in CTR.
Yes, AMP also has its own analytics and a very smart one. There are two ways to get AMP analytics from your website:
AMP-Pixel: It is a simple tag like any other tags, it is used to count the page views as any other tracking pixel does.
AMP- Analytics: As compared to AMP pixel, this is a little bit complex and allows for a greater level of configuration for analytics.
Advantages of Using AMP
Let’s see what AMP has to offer in terms of SEO and beyond:
Clarity: AMP is simple, fast and beautiful, it gives your site a boost in visibility. This will help in engaging users and prove your traffic. This will give your page a sudden boost in organic search results.
Average Time: AMP increases the time a visitor spends on your website, there could be a lot of reasons for that, for instance, it could be due to faster loading speed and high rank in the organic searches which may have increased your website’s credibility.
Engagement: AMP being clean and fast helps you to engage your user in different ways like including forms, buttons, links, videos and online shopping features. It makes your website stand out from the competition.
Competition: If your competitors are using AMPs consistently and you aren’t, you might be left behind in the race. Using traditional pages instead of AMP will increase your load time and eventually you will end up with a high bounce rate.
AMP is very handy and powerful if you want to improve your mobile website’s speed. It helps you meet your SEO goals and improves the overall stats of your website. Have you tried AMP? , if not. What’s stopping you?
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